Senior CRM Manager

Responsibilities:

• Develop and optimize CRM scenarios within the assigned streams.
• Design omnichannel flows (email, push, in-app).
• Develop, prioritize, and launch data-driven hypotheses.
• Run A/B tests with control groups and analyze their impact on key metrics.
• Segment users based on behavioral events and attributes.
• Define requirements for events and attributes in collaboration with the product team.
• Write communication copy; perform email HTML setup when needed.
• Delegate tasks and ensure quality of execution.
• Drive CRM channel revenue growth within the assigned scope.