General Manager, Web3

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

About the Role

We're looking for a seasoned GM to lead the next phase of expansion for our Web3 tools and aggregators. You'll own the full growth mandate, from ecosystem partnerships to acquisition and community-driven growth. This is a senior, cross-functional leadership role for someone who can think in systems, move fast, and execute at every layer of the funnel.

What You'll Own

Business expansion

• Define and execute a holistic growth strategy to meaningfully expand the user base of OKX Web3 products, with a clear focus on outcompeting key rivals in key markets outside of Hong Kong
• Identify and prioritize growth levers across the Web3 ecosystem in multi-facted ways, with references to competitors' products, distribution strategy, and community
• Set OKRs, own the growth P&L, and report directly to senior leadership
• Work closely with legal, compliance, and risk teams in designing business expansion plans (e.g. partnerships and regional campaigns) with compliance boundaries in mind across key markets outside of Hong Kong

Web3 Partnerships

• Build strategic partnerships and relationships with key players in the ecosystem including crypto influencers, and community leaders across global markets (CT, Telegram, Discord, regional communities), market makers, and liquidity providers
• Identify and onboard key Web3 partners ahead of competitors with exclusive collaboration opportunities, building a network of ambassadors and global growth leads
• Design and run community-driven campaigns, trading competitions, and referral programs that convert engagement into sustained volume
• Work closely with product and engineering teams to translate market insights into structural advantages

Cross-functional Leadership

• Collaborate with Product and Engineering teams to align growth initiatives with platform capabilities
• Lead and develop an existing team, raising the bar on execution quality and output velocity
• Synthesize market intelligence to inform product roadmap and competitive positioning
• Define team OKRs and performance benchmarks tied directly to metrics of user activities

Who You Are

• 5–10+ years of experience in market expansion roles, ideally in crypto/DeFi/CeFi, high-growth fintech or traditional finance working with high-volume tradings and professional trading desks; experiences with markets such as US, Korea, Southeast Asia, Middle East, are preferred
• Deep understanding of DEX/DeFi mechanics: AMMs, order books, liquidity pools, token incentives, on-chain trading behaviorStrong existing networks within the crypto trading and community ecosystem — you can make calls that others can't
• Experienced in building and developing strategic partnerships with key ecosystem players including on-chain power users and institutional players
• Demonstrated ability to lead both B2B and B2C growth tracks simultaneously, balancing institutional partnership development with community-driven retail acquisition
• Experience structuring incentive programs and measuring their ROI against Business impact
• Familiar with compliance considerations across multiple jurisdictions and ability to coordinate with cross-functional teams in product design
• Data-driven and analytically rigorous: fluent in growth metrics, funnel analytics, and on-chain data interpretation; able to independently query and analyze on-chain data (Dune, Nansen, Token Terminal, etc.) to drive growth decisions — this is a hard requirement, not a nice-to-have
• Fluent in both English and Chinese (Mandarin); able to operate effectively across English-speaking and Chinese-speaking markets and communities
• Excellent communicator, able to negotiate with sophisticated counterparties and energize communities equally well
• Comfortable being both a strategic thinker and a hands-on operator; you don't wait for a team to execute

Nice to Have

• Prior experience at a top-tier Web3 platforms, CEX, or DeFi protocol
• Existing relationships with key players in the ecosystem including on-chain power users and institutional parnters
• Experience running multi-region coverage
• Familiarity with competing Web3 products

Perks & Benefits

• Competitive total compensation package
• L&D programs and Education subsidy for employees' growth and development
• Various team building programs and company events
• Wellness and meal allowances
• Comprehensive healthcare schemes for employees and dependants
• More that we love to tell you along the process!

Disclaimer: Please note that Hong Kong is a group-level service hub, and OKX does not carry on a business of operating a virtual asset trading platform in Hong Kong. #LI-KW1 #LI-ONSITE

Notice:
All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website. Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.