Binance Accelerator Program - Paid Ads (Greater China)

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. Binance is trusted by more than 320 million people in 100+ countries for its industry-leading security, transparency, trading engine speed, protections for investors, and unmatched portfolio of digital asset products and offerings from trading and finance to education, research, social good, payments, institutional services, and Web3 features. Binance is devoted to building an inclusive crypto ecosystem to increase the freedom of money and financial access for people around the world with crypto as the fundamental means. About Binance Accelerator Program Binance Accelerator Program (BAP) is a 3-6 month internship program designed for Early Career talent to have firsthand experience in the rapidly expanding digital assets space. You will be given the opportunity to develop your skills at Binance and understand what it’s like to work at the world's leading blockchain ecosystem. As part of your internship in the BAP, there will also be opportunities for networking and development, which will expand your professional network and build transferable skills to propel you forward in your career. Learn about the BAP Program HERE. Who may apply Current university students and recent graduates. *Terms of employment / engagement shall be subject to contract and local applicable laws

Responsibilities:

Support the Regional Paid Ads Team in managing and optimizing paid social campaigns across TikTok, Meta, Twitter, and Reddit.

Assist with campaign setup, monitoring, and daily performance tracking.

Help gather and organize campaign data for reporting and analysis.

Learn and apply best practices for paid social advertising under mentorship.

Support documentation of workflows, processes, and campaign learnings.

Collaborate with creative and campaign teams to ensure timely asset delivery.

Participate in team meetings and training sessions to build paid ads knowledge.

Assist with ad copy and creative testing initiatives.

Provide general administrative support to the paid ads team as needed.

Proactively identify opportunities to improve campaign performance and team efficiency.

Requirements:

Currently pursuing or recently completed a degree in Marketing, Communications, Business, or related field preferred.

Strong interest in digital marketing and paid social advertising.

Previous internship or coursework related to digital marketing or advertising is a plus.

Self-motivated and eager to learn in a fast-paced environment.

Basic understanding of social media platforms and paid advertising concepts.

Good analytical and problem-solving skills.

Strong attention to detail and organizational skills.

Ability to work collaboratively within a team.

Good communication skills, both written and verbal.

Comfortable working with data and learning new tools.

Why Binance • Shape the future with the world’s leading blockchain ecosystem • Collaborate with world-class talent in a user-centric global organization with a flat structure • Tackle unique, fast-paced projects with autonomy in an innovative environment • Thrive in a results-driven workplace with opportunities for career growth and continuous learning • Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team) Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.