Head of Product Marketing - GoBTC Pay

Responsibilities:

• Own the category narrative for Bitcoin payments: why a merchant should accept BTC, why a customer would choose to pay with it, and why with us.
• Feed market intelligence, objections and competitive insight back into Product.
• Build the merchant proposition and messaging by segment and own sales enablement end to end.
• Build the merchant pipeline with acquisition and activation.
• Run co-marketing with live merchants and turn early adopters into reference cases and proof.
• Own the payer proposition and build the payer-facing side of every market launch.
• Partner with institutional partners (banks, wallets) on joint marketing in coordination with the BD team.
• Define the metrics and reporting for campaigns together with analytics; run launch post-mortems and feed learnings into the next cycle.
• Brief and quality-control creative and content produced by Brand & Content and Design.
• Operate as the most senior GTM authority in the room: you influence decisions at executive level without formal authority, set the standard other marketers follow, and mentor without line-managing.