Implement and maintain event tracking for mobile apps and web platforms.
Work with 3rd-party tracking platforms (Adjust, AppsFlyer)
Postback setup and reconciliation
Integrate and support SDKs (mobile & web) in close collaboration with engineering teams
Work with Google Firebase: event configuration and validation funnel, retention, and behavioral analysis
Work with Google ICM and Facebook AEM
Design and maintain server-to-server (S2S) tracking: client vs server-side event logic
Monitoring and resolving data discrepancies
Analyze traffic quality and data efficiency: - Identify low-quality or fraudulent traffic - Analyze cohort behavior, retention, LTV, and conversion paths
Apply anti-fraud techniques: - Detect abnormal patterns (click spamming, SDK spoofing, bot traffic, attribution fraud) - Collaborate with platforms and ad networks on fraud prevention - Build and maintain whitelists and blacklists of traffic sources, placements, and publishers
Design and maintain dashboards and performance reports for marketing and business teams
Develop forecasting and predictive models: - Traffic and revenue forecasting - LTV and cohort-based predictions - Support experimentation and A/B testing (analysis and conclusions)