AI Demand Generation Manager

At Ripple, we’re building a world where value moves like information does today. It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs.

If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value.

THE WORK:

At Ripple, we're building a world where value moves like information does today. It's big, it's bold, and we're already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs.

If you're ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value!

WHAT YOU’LL DO:

Architect AI-Powered Demand Generation Systems

• Design and implement signal-based automation workflows using Clay, Claude, and Jasper that identify buying signals beyond traditional intent data (hiring patterns, tech stack changes, regulatory triggers, executive movements)
• Build automated enrichment and research systems that surface insights competitors aren't tracking, creating "GTM alpha" through unique signal discovery
• Create dynamic segmentation models that adapt based on real-time signals rather than static demographic criteria
• Develop AI-augmented lead scoring models that incorporate intelligent signals, not just page views and downloads

Drive Revenue Through Intelligent Automation

• Partner with Marketing Operations to implement the automation logic and workflows you design
• Use AI to analyze engagement patterns and predict next-best actions for prospects at scale